Vice President, Sales Planning and Commercialization

Job Overview

VP, Sales Planning and Commercialization (remote)

The VP, Sales Planning and Commercialization position provides strategic leadership for a team responsible for cross-channel sales planning and commercial optimization. Develops and executes strategies to accelerate sales growth and achieve company revenue objectives while directing downstream execution across market development, product marketing, training and enablement, and commercial integration.

This position will have 7-8 direct reports. 

Compensation will be based on experience and qualifications and will be discussed during the interview process. The salary range for this role is $190,000 - $230,000 per year. This position offers a competitive salary and benefits package. 

A Day In The Life

• Develop and execute go-to-market and commercial strategies for Aclara electric, water, and gas products and solutions.
• Lead the end-to-end commercialization process for the Aclara Sales team, from new product introduction through launch planning, market deployment, and performance monitoring.
• Work cross-functionally to define target markets, value propositions, positioning, launch timelines, sales enablement plans, and commercialization metrics for new offerings
• Align Product Management, Research and Development, Marketing, Sales, Finance, Pricing, Business Development, and Customer Technical Support teams to ensure successful launches.
• Communicate launch plans to Sales leadership and track execution, adoption, revenue, profitability, and other key performance indicators.
• Develop channel strategies and manage distributor, consultant, and strategic partner relationships to expand market reach and accelerate growth.
• Establish channel performance metrics and oversee the team responsible for channel partnerships, consultant engagement, and market analysis.
• Partner with Pricing, Marketing, and Sales leaders to develop competitive pricing, quotation, and lifecycle strategies that support revenue and margin objectives.
• Assess markets, customer needs, industry trends, and competitive offerings to identify growth opportunities, business risks, and differentiated approaches that improve win rates.
• Gather and synthesize market intelligence across regions, including trends, pricing, delivery, technical differentiation, competitive activity, and emerging customer requirements.
• Lead Voice of the Customer activities, market research, and customer interviews to inform product roadmaps, positioning, and new applications for Hubbell products.
• Benchmark market share, product mix, customer satisfaction, and financial performance against competitors and historical company results, and recommend corrective actions.
• Partner with Commercial Excellence team to create sales and distributor training plans and materials that equip commercial teams to position, sell, and support new offerings effectively
• Partner with the Commercial Excellence to drive SFDC utilization and optimization
• Represent the business at industry training events, trade shows, and relevant market meetings to strengthen relationships and capture actionable insights.
• Manage special market-planning and commercialization initiatives required to achieve company sales, growth, and strategic objectives.

What will help you thrive in this role?

• Bachelor’s degree in Business, Engineering, Communications, or a related field preferred.
• 10+ years of experience in electric, gas, and/or water markets preferred.
• Extensive industry sales experience and a strong understanding of procurement channels, value drivers, and processes.
• Proven success developing and executing integrated sales, marketing, and market-development plans that increase revenue and market position.
• Expertise in sales planning, project tracking, strategy development, and translating strategy into timely tactical execution.
• Strong written, verbal, interpersonal, and relationship-building skills across diverse customer groups.
• Excellent problem-solving, analytical, organizational, and time-management skills, with the ability to resolve issues promptly.
• Strategic, practical, self-motivated, team-oriented, and results-driven, with a strong focus on financial objectives.
• Proficiency in Microsoft Office, Salesforce, and Power BI.
• Ability to travel up to 50%, primarily within the continental United States.