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Product Marketing Manager - Shelton, CT

Date: Aug 7, 2019

Location: Shelton, CT, US, 06484-4300

Company: Hubbell Incorporated

Corporate Overview
Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.
Division Overview
Hubbell Commercial & Industrial (HCI) provides solutions for a broad range of non-residential and residential construction, commercial and industrial applications along with high-voltage test and measurement solutions. As a leading global manufacturer and supplier in multiple markets, we have quality products that serve the commercial construction, datacom, industrial light, industrial heavy, high voltage, residential and oil & gas markets. HCI has built its success through strong leadership, employee and customer loyalty and an exceptional sales force.
Posting Address

Hubbell Incorporated

40 Waterview Drive

Shelton, CT 06484



Position Overview

Position reports directly to the Director of Marketing. The Product Marketing Manager is responsible for assigned product line(s) in all aspects; new product development, product line life-cycle management, competitive analysis, pricing, creating all related marketing literature/collateral for an effective on-time launch. This includes gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, manufacturing, finance, standards and quality to deliver successful products. It also includes working and presenting with sales, marketing to develop, support and ensure revenue and customer satisfaction goals are met. The Product Marketing Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.

Duties and Responsibilities

Work with Sales, Engineering, Manufacturing, Operations and Finance to develop aggressive timelines for new product development and market release.///Support product design, development and release process for assigned products and maintain the product development road map.//Interface with Engineering to develop product line extensions and product improvements.//Run beta and pilot programs with early-stage products and samples.//Develop the core positioning and messaging for the product, and content for marketing collateral.//Develop strategy for products and set product pricing to meet revenue and profitability goals.//Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.//Provide in-depth analysis of market, industry and competitors.//Develop both internal and external product education/training strategies. Support sales by providing training on products, feature/benefit opportunities and competitive comparisons.//Support marketing, sales, technical support, clinical support and customer service through leading the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos.///Perform product demonstrations at trade shows, online and live seminars, and other events.//Work with the sales team to develop innovative marketing programs and show event campaigns.//Conduct market assessments and competitive analyses to identify product opportunities whether new or redesigned to meet different needs.///provide user and competitive input to research & development as well as manufacturing to address end user needs/concerns.

Analyze sales data and provide information concerning sales trends and performance.


Skills and Experience
  • Prior product management or assistant product management experience
  • Minimum of 5 years’ experience in the electrical distribution business, or other related marketing field dealing with retail home center sales and services, industry sales and marketing in home building, construction and trade services
  • Demonstrated ability to meet or beat assigned targets and deadlines consistently and within budget
  • Manage the product line life-cycle from strategic planning to tactical activities.
  • Develop product promotional packaging and in use/pop promotions along with content for product collateral.
  • Excellent research techniques, primary and secondary, including VOC market research supported by field visits to customers and non-customers.
  • Experience with cross-functional teams that include engineering, manufacturing, finance, operations, sales, and marketing staff
  • Excellent written and oral communication skills to present to large and diverse audiences
Bachelors Degree in Marketing


Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.

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