Loading...
Share this Job

Social Media Associate (Hubbell Site Flexible) - St. Louis, MO

Date: Jul 13, 2021

Location: Non Hubbell Location, CT, US, 06484-4300 Columbia, SC, US, 29210 Arden, NC, US, 28704 Greenville, SC, US, 29607 Centralia, MO, US, 65240 Archdale, NC, US, 27263 Shelton, CT, US, 06484-4300 Austin, TX, US, 78754 Avon, CT, US, 06001-3689 Fenton, MO, US, 63026 Aiken, SC, US, 29801 South Bend, IN, US, 46634-4002

Company: Hubbell Incorporated

Corporate Overview

Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.

Position Overview

Hubbell’s Enterprise Marketing (HEM) social media associate will help execute on Hubbell corporate and the business segments (Electrical and Utility Solutions) social media campaigns while adhering to brand standards and tone of voice across all of our platforms. Working closely with the communications team and across the HEM team, the associate will serve as the subject matter expert to help craft social campaigns and strategy that appeal to specific target and meet communications goals.

This position will have responsibility to conduct research on targeted audiences, develop KPIs, coordinate campaign schedules, pull and report on KPI data to resolve and report on social media campaigns’ success.

Duties and Responsibilities

  • Build an efficient schedule for posting that will support key programs or organizational goals
  • Plan, monitor, strengthen, and maintain presence on social platforms through the management of organic posting, scheduling, and engagement
  • Develop, implement, and lead strategy for the business segments social media platforms
  • Ideate and develop engaging and innovative content in text, image, and video format
  • Research the preferences of the target audience
  • Define social media KPIs, track and report on results, as well as analyze impact of social media initiatives on various KPIs (i.e., followers, growth trends, campaign successes); suggest optimization tactics.
  • Suggest new methods to attract prospective customers, such as competitions or promotions
  • Communicate with both industry professionals and social media influencers to build a social network
  • Collaborate with internal and external stakeholders to meet team and organizational goals
  • Collaborate with designers and copywriters on crafting informative, attractive content
  • Supervise all social media content, track customer engagement and SEO to optimize campaign content
  • Stay on top of the current best practices and technologies for each social media platform
  • Educate team members on how to use social media in a helpful way
  • Lead all aspects of the layout of all social media accounts

Skills and Experience

  • Bachelor’s degree in communications, marketing or related field
  • Previous experience working as a Social Media Coordinator or in a similar role
  • Excellent knowledge of social media platforms and analytics tools.
  • In-depth knowledge of Google Analytics, keyword research, and SEO
  • Ability to deliver creative text, image, and video content
  • Solid understanding with social scheduling and marketing automation platforms (ex. Hubspot)
  • Strong verbal, written communication, and presentation skills with outstanding attention to detail
  • Strong analytical skills
  • Excellent interpersonal skills
  • Critical problem solver
  • Excellent time-management skills
  • Effectively collaborate with cross-functional teams as needed
  • Outstanding copywriting and copy-editing abilities
  • Familiarity with Adobe Creative Cloud

Education

Bachelors Degree in Communication or Marketing

 

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.