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Digital Marketing Specialist - Greenville, SC

Date: Jul 3, 2019

Location: Greenville, SC, US, 29607

Company: Hubbell Incorporated

Corporate Overview
Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.
 
Division Overview
Hubbell Lighting (HLI) is committed to elevating the lighting experience. Empowered by lighting solutions that integrate seamlessly into their environment, save energy, provide improved quality of light, deliver return on investment and armed with Hubbell’s unflinching support, its customers are able to think differently about how, where, and when they can use light. As one of the largest lighting fixture manufacturers in North America, it features a suite of brands that provide a full range of indoor and outdoor lighting products serving the commercial, industrial, institutional, and residential markets.
Brand Overview

Hubbell Lighting Architectural and Commercial brands

Posting Address

Hubbell Incorporated

701 Millennium Boulevard

Greenville, SC  29675

 

*KH

Position Overview

The Digital Marketing Specialist is a creative driven professional, looking to gain excellent experience and make an impact within the marketing team at Hubbell Lighting (HLI). This individual will work directly with the Digital Marketing Team to target and strategically build audiences and drive traffic to HLI’s evolving digital platforms. This position will execute monthly marketing, email, digital advertising, and search media plans, all to grow and maintain engaged audiences thru all HLI’s digital channels. This position will also require working with various sales and marketing mediums and coordinating internal digital projects.

Duties and Responsibilities
  • Coordinate and assist with managing projects that include the development of digital marketing platforms and tools, including:
    • Product Information Management (PIM, STIBO)
    • Website(s)
    • Content management platform (CMS, Hybris)
    • Marketing Automation (Mailchimp)
    • Analytics (Google Analytics, MailChimp)
    • SEO/SEM (collaborating with internal teams)
    • Digital Paid Advertising (WrdStream, Google AdWords, Social)
    • Learning Management Software (BlueVolt)
    • Data Asset Management (MediaValet)
  • Overall assistance to Marketing Communications and Digital Marketing Teams with planning and execution as well as other duties as assigned
  • Effectively partner with marketing, sales, content, product and client teams to support contact strategies, campaigns and other tactics through all digital channels, including but not limited to Web, SEO/SEM, content marketing, inbound/outbound/display campaigns, social media initiatives, webinars
  •  
Collaborate with
  • Sales, Marketing, Customer Service and Product Management teams to develop and complete projects and initiatives 
    • Content team to maintain/enhance/expand our social media presence by providing metrics-based recommendations
    • Stakeholders from across HLI to support the creation of optimized content Internal Technology Teams
    • Outside agencies and their vendor partners
  • Assist with measuring and reporting on:
    • End-t-end customer experience across multiple channels and touch points
    • Performance of all digital marketing activities against goals (ROI and KPIs)
    • Google analytics and other available tools on a regular basis to optimize content and digital performance
    • Engage in keyword research to identify high return keywords for HLI’s landing pages
  • Identify trends and insights, and optimize performance based on those insights. Stay informed of the competitive marketplace
  • Provide thought leadership and recommendations as appropriate
Skills and Experience
  • Sound understanding of the principles of marketing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Must possess advanced level social media skills.
  • Strong skills in Microsoft Office: Word, Excel, PowerPoint.
  • Experience using marketing automation and other web-based marketing and email software
  • Ability to prioritize and handle multiple projects.
  • Strong organizational skills and attention to detail.
  • Effective written and verbal communication skills.
  • Personable and develops successful working relationships with others.
  • Minimum 3 years experience coordinating project work in a marketing-related area and/or agency, preferably administering digital-based marketing programs.
Education
Bachelors Degree in Marketing
Relevant Industries
Light

 

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.


Nearest Major Market: Greenville
Nearest Secondary Market: South Carolina

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