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Channel Marketing Manager Trade - Greenville, SC

Date: Oct 30, 2020

Location: Greenville, SC, US, 29607 Greenville, SC, US, 29607 Greenville, SC, US, 29607

Company: Hubbell Incorporated

Corporate Overview
Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.
 
Division Overview
Hubbell Lighting (HLI) is committed to elevating the lighting experience. Empowered by lighting solutions that integrate seamlessly into their environment, save energy, provide improved quality of light, deliver return on investment and armed with Hubbell’s unflinching support, its customers are able to think differently about how, where, and when they can use light. As one of the largest lighting fixture manufacturers in North America, it features a suite of brands that provide a full range of indoor and outdoor lighting products serving the commercial, industrial, institutional, and residential markets.
Brand Overview

Progress Lighting is committed to manufacturing award-winning lighting and ceiling fans . With over a century of lighting technology, leadership and engineering, Progress Lighting offers the highest quality in residential and commercial lighting solutions bringing products that deliver aesthetic appeal, stellar performance, easy installation and value to the designer marketplace. Our lighting fixtures reflect artistic influence, on trend elements and details to contribute to affordable luxury for the home. 

Headquartered in Greenville, S.C., Progress Lighting has distribution centers located throughout the country that support one of the largest networks of lighting showrooms, electrical builders, home centers and home builders in the United States and Canada.

Posting Address

Hubbell Lighting
701 Millennium Blvd
Greenville, SC 29607

Position Overview

The Channel Marketing Manager - Trade is responsible for the development and execution of our Builder and Showroom Channel specific marketing plans including new product go to market strategies, curated product assortments, displays, promotions and advertising. The position will leverage data to analyze and discover insights and identify opportunities that will drive profitable growth for Hubbell and our customers.  This role will be responsible for creating and managing key business development initiatives focused on helping Progress Lighting gain traction incremental share with home builders, multifamily developers, and professional in the lighting and ceiling fan industry.

Duties and Responsibilities
  • Perform gap analysis to determine areas of strength and opportunity to grow our business with competitive insights and trends for product categories, styles, finishes, maturity and price points.
  • Participate in business proposal reviews with SWOT analysis, value proposition development and product assortment recommendations that drive sales and improve profitability. 
  • Partner with internal marketing communications and content development team to leverage owned and earned marketing channels to create brand awareness and support customer growth initiatives. 
  • Execute promotional strategy to capture incremental demand during customer events. 
  • Track and report out on effectiveness of different activities and initiatives in order to improve overall ROI. 
  • Monitors market shifts and positioning to remain informed and takes appropriate action to ensure market position is maintained. 
  • Participate in and attend industry tradeshows to evaluate competitive products, monitor industry trends and represent the brand. 
  • Partner with the customer’s marketing teams and to drive brand awareness through different distribution channels. 
  • Develop modular and creative displays to provide inspiration and increase conversion in the selling process. 
  • Develop strategy for new marketing tools to support product launches and work with the creative marketing team to develop product collateral. 
  • Participate in business plan reviews with sales and marketing managers to establish new market opportunities as well as identify existing market challenges.
  • Collaborate with product development teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas. 
  • Understand P&L objectives to make sound business plans in order to drive top and bottom lines for your channels. 
Skills and Experience

     

•    4-7 years product or channel marketing experience 
•    Consumer package goods, home improvement or building products experience 
•    Experience with Salesforce preferred
•    Experience with PowerBI or Tableau and POS Data required

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

Education
Bachelors Degree in Marketing or Business

 

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.


Nearest Major Market: Greenville
Nearest Secondary Market: South Carolina